Scandinavia on the Up and Up
Scandinavian resorts reporting a bumper season
It’s not over yet but two Scandinavian ski bodies are reporting the 2017-18 ski season will be one of their most successful yet, in terms of the number of people on the slopes.
The region’s largest ski resort operator, SkiStar, separately, Norwegian ski body Alpinanleggenes Landsforening (AAL) both credit an early, snowy start to the season then consistently snowy conditions for bumper business.
“It has been a fantastic winter here. We have had large amounts of snow, giving great conditions. There has been almost five metres of snow in all, with one and a half to two metres lying on the slopes. That has brought a lot of people to the mountains,” Destination Hemsedal director Richard Taraldsen told NRK, adding, “I think conditions will be optimal for a while yet.”
SkiStar say they have had the best half-year results in its history, with the number of skier days increasing by 5 percent compared with the same period last year. The company also say that bookings for the remainder of the season are 6 percent higher than at the same time last year.
“A relatively early Easter means focusing on filling the weeks after Easter. Given the current snow situation at our resorts, we are convinced that we will be able to offer fantastic skiing experiences for the remainder of the season,” a Skistar spokesperson said.
Visitors from outside of Scandinavia contributed to the positive ticket sales numbers according to AAL, with growth from the United Kingdom, Germany and the Netherlands.
Patrick Thorne, also known as the Snow Hunter, is an industry expert in all technical developments in snow sports. In addition to his work Patrick is also father and knows the importance and fun of kids on snow. www.thesnowhunter.com